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Thursday, February 20 • 11:00am - 12:30pm
Leveraging Funding from Wildlife Viewers: 3 Innovative Programs from 3 States

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Learn how three different states have created programs to increase wildlife viewing participation, financial support and metrics to support their work. Arizona, Texas and Virginia have all implemented innovative programs to engage new audiences, share their conservation story, and raise awareness in ways that allow them to quantify participation and/or economic impact of these audiences for their agencies. These programs provide concrete examples of how agencies can move the needle in meaningful ways regarding relevance with non-consumptive audiences.

Wildlife viewing programs have a long history in Arizona. Since the program's inception in 2006 Arizona has provided innovative and compelling programming to engage the public with wildlife and promote AGFD while operating under a cost-recovery model, demonstrably proving that the non-hunting and fishing public can and will pay for wildlife conservation with state wildlife agencies. We will discuss and see examples of the programs and how AGFD has incrementally increased buy-in from both the Commission and staff within the agency.

Texas will share how it has streamlined management of its annual birdwatching tournament, the Great Texas Birding Classic, over the past 23 years while also reaching (and often exceeding) the outreach and conservation fundraising goals each year. Not only has the event grown to almost 1,000 participants while donating close to $1 million to conservation grants over the years, the event is also run with a bare-bones budget and limited staff. Find out how it’s done!

Virginia launched a membership initiative in 2019, called Restore the Wild. The membership aims to broaden support for DGIF through a targeted funding mechanism with associated branding that is relevant to wildlife viewers and outdoor enthusiasts, fosters relationship-building and provides a call-to-action. Virginia will share the details of this membership initiative, how it was developed, its success thus far and its next steps.

avatar for Brian Moyer

Brian Moyer

Virginia Department of Game and Inland Fisheries
Brian currently serves as the Assistant Director of Outreach with the Virginia Department of Game and Inland Fisheries.  Prior to this position he served as the Recreation Program Manager where he was responsible for managing Virginia’s watchable wildlife program, public access... Read More →
avatar for Jeff Meyers

Jeff Meyers

Arizona Game and Fish Department
Jeff grew up in western Massachusetts but has been a resident of Arizona for more than 25 years, where he attended Arizona State University and Northern Arizona University for his undergraduate and graduate degrees, respectively. It was during his undergraduate work studying physical... Read More →
avatar for Paige Pearson

Paige Pearson

Virginia Department of Game and Inland Fisheries
Paige is currently the Marketing and Public Relations Manager for the Virginia Department of Game and Inland Fisheries. Included in her responsibilities for DGIF Paige oversees all internal and external communications, digital and print advertising and marketing, social media, videography... Read More →
avatar for Shelly Plante

Shelly Plante

Texas Parks and Wildlife Department
Shelly is the Nature Tourism Manager for Texas Parks and Wildlife Department, working in the Marketing Group. She believes community-based conservation, education and partnerships are critical to the future of our natural resources, and works throughout Texas to connect people to... Read More →

Thursday February 20, 2020 11:00am - 12:30pm EST
Poseidon Room

Attendees (3)