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Please note: this event has passed. The agenda from the 2020 Academy below is for reference only.
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Wednesday, February 19 • 1:30pm - 3:00pm
Attracting New Users to Bird and Wildlife Trails with Grab-and-Go Print Marketing

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Learn how to partner with other organizations to create marketing collateral that will compliment and promote your birding and wildlife trail programs. Texas, Virginia and Florida have found ways to leverage partnerships with outside organizations to create printed pieces that reach broader audiences and provide a springboard for beginners to discover their wildlife and birding trails. State birding and wildlife trails take many shapes and forms, but all have a shared goal: to make it easier for people to get outside to view and enjoy the wildlife around them. With printing costs on the rise, and budgets typically not increasing to match, it can be daunting to create new print pieces. Bringing in partners with shared goals can help offset costs and staff time, and lead to a mutually-beneficial piece. For Texas, Virginia and Florida, there was a need for a practical, "grab-and-go" wildlife-viewing piece that was free, easily accessible, and would offer tourists and locals all the information they need. The birding and wildlife trail coordinators of these states were able to utilize different methods to fill this need, creating either statewide or regional brochures. They will review their methods and offer replicable tools for your state and program.

avatar for Brian Moyer

Brian Moyer

Virginia Department of Game and Inland Fisheries
Brian currently serves as the Assistant Director of Outreach with the Virginia Department of Game and Inland Fisheries.  Prior to this position he served as the Recreation Program Manager where he was responsible for managing Virginia’s watchable wildlife program, public access... Read More →
avatar for Shelly Plante

Shelly Plante

Texas Parks and Wildlife Department
Shelly is the Nature Tourism Manager for Texas Parks and Wildlife Department, working in the Marketing Group. She believes community-based conservation, education and partnerships are critical to the future of our natural resources, and works throughout Texas to connect people to... Read More →
avatar for Liz Schold

Liz Schold

Florida Fish and Wildlife Conservation Commission
Liz is the coordinator of the Great Florida Birding and Wildlife Trail with the Florida Fish and Wildlife Conservation Commission, where she promotes and facilitates birding and wildlife viewing activities and education across the state. She has earned a bachelor’s degree in evolutionary... Read More →

Wednesday February 19, 2020 1:30pm - 3:00pm EST
Poseidon Room

Attendees (4)