3rd Wildlife Viewing & Nature Tourism Academy

Learn how to partner with other organizations to create marketing collateral that will compliment and promote your birding and wildlife trail programs. Texas, Virginia and Florida have found ways to leverage partnerships with outside organizations to create printed pieces that reach broader audiences and provide a springboard for beginners to discover their wildlife and birding trails. State birding and wildlife trails take many shapes and forms, but all have a shared goal: to make it easier for people to get outside to view and enjoy the wildlife around them. With printing costs on the rise, and budgets typically not increasing to match, it can be daunting to create new print pieces. Bringing in partners with shared goals can help offset costs and staff time, and lead to a mutually-beneficial piece. For Texas, Virginia and Florida, there was a need for a practical, "grab-and-go" wildlife-viewing piece that was free, easily accessible, and would offer tourists and locals all the information they need. The birding and wildlife trail coordinators of these states were able to utilize different methods to fill this need, creating either statewide or regional brochures. They will review their methods and offer replicable tools for your state and program.